360Solutions - Branding works more than a colorful logo and new look. In fact, your brand is the impression your firm makes in the minds of your clients, prospect, and potential employees. And that impression is formed at many touchpoints. We help firms identify these touchpoints and build engagement at each one.

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So, good branding matters. It’s more than catchy marketing speak. It’s what builds customer loyalty over time, and in turn, builds your business. You can measure the strength of your brand through an examination of its various components. If you don’t haven’t already identified your brand’s components, read on and make note of which ones you’ve got well defined, and which ones you need to work on. These components should be understood by your entire staff and aligned with one another. When a brand’s elements are out of alignment, it’s like a person who has difficulty communicating effectively, or whose words don’t quite jive with certain actions. The confusion or the distrust that ensues can quickly turn people off.